How Wicked’s Marketing Campaign Was Gravity-Defying
In 2003, Wicked made its Broadway debut in New York City, drawing inspiration from Gregory Maguire’s 1995 novel Wicked and the classic 1939 film The Wizard of Oz. Over the years, the musical has become a cultural phenomenon, securing its place as the tenth longest-running Broadway production and surpassing $1 billion in earnings by 2016. Fast forward 21 years, and […]