Wendy’s $1 Frosty Deal takes advantage of McDonald’s broken McFlurry machines

In a bold and clever marketing move, Wendy’s has capitalized on a long-standing frustration among McDonald’s customers—its frequently broken McFlurry machines. By teaming up with McBroken.com, a website dedicated to tracking McDonald’s ice cream machine outages across the country, Wendy’s has turned a common consumer pain point into an opportunity. According to the creators of […]