The Most Common 2025 Super Bowl Commercial Themes, Trends and Insights

The Super Bowl isn’t just for football fans, it’s a prime stage for showcasing creative, bold, and unforgettable commercials. This year, brands used diverse themes and strategies to create 2025’s must-see Super Bowl ad. Nostalgia Many brands tapped into viewers’ memories of the past bringing back beloved characters, iconic scenes, and cultural references. By blending […]

The Best Teasers Brands Have Released Ahead Of The Big Game

The Super Bowl is one of the most-watched events on American television, drawing in 123 million viewers worldwide last year. Now a marketing powerhouse, the event provides brands with an unparalleled platform to premiere their highly anticipated commercials. With 30-second spots costing $7 million, brands are maximising campaign exposure and building anticipation in the lead-up […]

5 ideas how local businesses can leverage Super Bowl advertising

This Sunday, the much-anticipated game between the Kansas City Chiefs and the San Francisco 49ers will unfold at Allegiant Stadium in Las Vegas. With an estimated audience of 100 million viewers tuning in to enjoy the game, the halftime show featuring Usher, and, of course, the iconic commercials, it’s a golden opportunity for businesses to […]