Many of today’s most talked-about brands are cashing in on society’s desire for the past. An era that didn’t orbit around technology, algorithms, and the
When Joanna Ellner introduced REOME in early 2023, she set out to create “a brand that felt both ancient, timeless and modern”, one that is
Founded in Madrid in 1846 by a collective of Spanish leather artisans, Loewe is one of the world’s oldest luxury fashion houses. Today, the brand
In the evolving world of luxury branding, wellness is no longer an accessory, it’s the centrepiece.
From powerhouse fashion houses to beauty disruptors, Michael Edelmann has carved a distinctive path leading brand strategy, creative direction, and global campaigns. Now serving as
In Feature 034 of Conversations Behind The Campaign, we sat down with Natalie Holloway, the co-founder behind Bala, an elevated fitness equipment brand filling the
As brands increasingly lean on AI and digital tools to power their campaigns, Rains is taking a refreshingly analog route. For their Autumn–Winter 2025 collection, the Danish
The Devil doesn’t wear Prada anymore — she wears data. Gird your loins. Nearly two decades after The Devil Wears Prada became one of the most iconic
As the summer heats up, so does the opportunity to discover a new story, and Spotify has this covered in its latest campaign, ‘Read Like
Despite Harry Styles leaving fans frustrated over his lack of new music releases, the former One Direction star has left fans shocked and excited over
