Marketing Lessons on Starbucks’ Pumpkin Spice Latte
Twenty-one years ago, Starbucks unknowingly tapped into one of the most powerful marketing principles: the 5th Law of Marketing, also known as the Law of Focus (Ries and Trout, 1993). This law emphasises the importance of creating a unique product and owning a word or concept in the consumer’s mind. With the introduction of the […]