Cornetto unwraps summer season with hand-crafted campaign
Developed by LOLA MullenLowe Madrid and produced by PICT, the campaign creatively combined the iconic Cornetto wrapper with classic summer symbols—surfers, boats, waves, pool inflatables, beach umbrellas, and more. These elements were artistically blended with the wrapper to create a visually striking, handcrafted collage. The craftsmanship of the posters captures the joyful essence of summer. […]