Wendy’s $1 Frosty Deal takes advantage of McDonald’s broken McFlurry machines
In a bold and clever marketing move, Wendy’s has capitalized on a long-standing frustration among McDonald’s customers—its frequently broken McFlurry machines. By teaming up with McBroken.com, a website dedicated to tracking McDonald’s ice cream machine outages across the country, Wendy’s has turned a common consumer pain point into an opportunity. According to the creators of […]
Burger King poke fun at their rival in playful billboard series
In a playful nod to the ongoing rivalry between fast-food giants, Burger King has launched a cheeky advertising campaign that subtly pokes fun at its competition. The series of billboards cleverly incorporates elements of McDonald’s branding, partially obscuring them with Burger King’s iconic packaging and slogans. In one ad, the word “Bigger” from a McDonald’s […]
Grimace gatecrashes McDonald’s 50th birthday celebrations
After launching McDonald’s 50th Birthday celebration last month, McDonald’s UK and its agency partners have revealed a final surprise to end the party. Grimace, the beloved McDonald’s character, is crashing the party and he’s bringing the iconic Grimace Shake with him. This limited-time menu item will be available at McDonald’s restaurants across the UK for […]