Diet Coke Announces Jamie Dornan as New Ambassador
Diet Coke has announced their latest ambassador, Fifty Shades of Grey star, Jamie Dornan, as its new brand ambassador, with a major campaign featuring the Northern Irish actor set to launch in October. Jamie will infuse his distinctive style, passions, and personality, building on Diet Coke’s tradition of collaborating with top global talent. As part of […]
Global adspend is expected to grow by 10.5% to surpass $1.07 trillion this year
According to WARC’s Global Adspend outlook for 2024/2025, For the first time, Ad spend has more than doubled worldwide over the last decade with just three companies – Amazon, Alphabet and Meta – accounting for more than 70% of this incremental spend. Technology & Electronics (+13.2%), Alcoholic Drinks (+12.2%) and Clothing & Accessories (+11.1%) will be […]