Marketing Case Study: How Rhode Became a Cult-Favourite Brand
With waitlists surpassing one million and a direct-to-consumer model driving over $100 million in revenue, rhode has scaled at a meteoric pace since its 2022 launch. Cutting through the noise of the crowded beauty market, the brand has transcended its celebrity origins, evolving beyond Hailey Bieber herself to become an ‘It’ brand. As rhode puts […]