
How LOEWE Is Leveraging TikTok In Modern Luxury Marketing
Founded in Madrid in 1846 by a collective of Spanish leather artisans, Loewe is one of the world’s oldest luxury fashion houses. Today, the brand
Founded in Madrid in 1846 by a collective of Spanish leather artisans, Loewe is one of the world’s oldest luxury fashion houses. Today, the brand
On August 26, Spotify’s Fan Life ad campaign is back – this time, with 7 cinematic films that put real fans front and centre. The first iteration
Six months after making its eyewear debut, Heaven Mayhem is stepping back into the spotlight
In the evolving world of luxury branding, wellness is no longer an accessory, it’s the centrepiece.
In the luxury fashion world, few houses balance heritage and modernity quite like Burberry. But with its Fall 2025 campaign, “Back to the City”, the British
From powerhouse fashion houses to beauty disruptors, Michael Edelmann has carved a distinctive path leading brand strategy, creative direction, and global campaigns. Now serving as
In Feature 034 of Conversations Behind The Campaign, we sat down with Natalie Holloway, the co-founder behind Bala, an elevated fitness equipment brand filling the
As brands increasingly lean on AI and digital tools to power their campaigns, Rains is taking a refreshingly analog route. For their Autumn–Winter 2025 collection, the Danish
The Devil doesn’t wear Prada anymore — she wears data. Gird your loins. Nearly two decades after The Devil Wears Prada became one of the most iconic
As the summer heats up, so does the opportunity to discover a new story, and Spotify has this covered in its latest campaign, ‘Read Like