Over the past decade, the beauty industry has become heavily saturated with hyper-product launches and maximalist routines. As a result, standing out in this overcrowded
In 2026, content is no longer the scarce resource. Credibility is. For most of the last decade, the creator economy rewarded the people who could
It’s the beginning of the new year, and we’re already seeing a vast array of celebrity partnerships. One of this year’s first announced is Kendall
J.Crew has officially unveiled its first collection with the Olympic and Paralympic National Governing Body, kicking off a three-year partnership that blends fashion, performance, and
2026 is here, and in typical new year style, all our social media feeds and minds are inundated with countless new fitness goals and challenges
From early morning meetings to late dinners, consumers are no longer willing to compromise comfort, skin care, and finish for longevity. Enter Saie’s new launch,
Today, Google announces its latest holiday campaign featuring style icons and fashion favourites to promote their, try it on with Google feature as the best
Today, Pinterest has released its annual trend report, ‘Pinterest Predicts, ’ which each year delves into all the top trends that will define the new
Few heritage brands illustrate the tension between legacy and reinvention as evidently as American fashion brand J.Crew. Built around East Coast sportswear and classic American
Gap is officially blurring the lines between fashion and beauty this holiday season, and comfort is the ultimate winner. The American apparel favourite has teamed
