How Macy’s Thanksgiving Parade Has Become a Marketing Phenomenon
Few events in American culture are as iconic and enduring as the Macy’s Thanksgiving Day Parade. Marking the 98th annual year, this larger-than-life celebration has become synonymous with the holiday season, drawing millions of spectators both in person and on screens across the globe. Featuring 22 big balloons, 34 fabulous floats, seven wheeled “balloonicles and Santa’s […]