A Tale of Triumph; How Odd Muse Transformed Luxury Fashion Marketing
If you haven’t heard of Odd Muse before, this is your sign to get them on your radar. Pitched as a luxury, slow-fashion womenswear brand founded by Aimee Smale in 2020, their approach to marketing has been the foundation of their success. Aimee Smale has always positioned herself as the face of her brand, and […]