Lounge Expands Into Clothing With Their “The Debut” Collection
Cult British Lingerie brand Lounge has stepped into the clothing space, launching their “The Debut” Collection. In an exclusive interview with Melaine Marsden, the Co-Founder & Chief Brand Officer, we explore the strategy behind their latest campaign, the brand’s expansion into new categories, and how Lounge has evolved over the past 10 years in business. […]
An Interview with Melanie Marsden, Co-Founder and Chief Brand Officer of Lounge
In Feature 027 of Conversations Behind The Campaign, we sat down with Melanie Marsden, Co-Founder and Chief Brand Officer of Lounge. Founded in 2016, Lounge is a British fashion brand specialising in contoured lingerie and elevated, fashion-forward collections.Through the power of influencer marketing, the brand rapidly expanded their reach, transforming from an initial £1,000 startup […]