Global adspend is expected to grow by 10.5% to surpass $1.07 trillion this year
According to WARC’s Global Adspend outlook for 2024/2025, For the first time, Ad spend has more than doubled worldwide over the last decade with just three companies – Amazon, Alphabet and Meta – accounting for more than 70% of this incremental spend. Technology & Electronics (+13.2%), Alcoholic Drinks (+12.2%) and Clothing & Accessories (+11.1%) will be […]