Redefining Luxury: How Fashion Houses are Embracing Digital Storytelling

Introduction The luxury fashion landscape is undergoing a seismic shift. Once defined by exclusivity and distance, today’s luxury brands are embracing accessibility, leaning into digital storytelling to resonate with younger, tech-savvy audiences. From Burberry’s quintessentially British TikTok series to Victoria’s Secret’s surprising comeback and Jacquemus’ viral content, luxury fashion houses are rewriting the rules of […]