Culture Talk: Creators Leading the Conversation

Amelia Dimoldenberg celebrated 10 years of her YouTube show ‘Chicken Shop Date’ by inviting back her first ever guest, British rapper Ghetts. In today’s dynamic content landscape, creators have evolved far beyond their digital origins. Once known as influencers, they are now shaping culture itself, becoming mainstream voices in entertainment, fashion, media, and more. Their […]

Culture Talk: Very Demure, Very Mindful

Welcome to Culture Talk, where we don’t just discuss marketing—we explore the stories that move us and define the zeitgeist. In today’s rapidly evolving digital landscape, where the lines between culture, marketing, and individual expression blur, keeping a pulse on the latest trends is crucial. But more importantly, it’s about understanding their deeper implications. That’s […]

How Did Charli XCX Make BRAT the Moment of the Summer?

Barbiecore might be over, but Charli XCX has turned this summer into a BRAT world with her innovative and immersive album launch strategy. BRAT is everywhere – on the tube, at Lot Radio in Williamsburg, across SSENSE memes, on our ForYou, as well as Instagram’s Explore pages. The puke-green square and four blurry letters has […]