How Did Charli XCX Make BRAT the Moment of the Summer?

Barbiecore might be over, but Charli XCX has turned this summer into a BRAT world with her innovative and immersive album launch strategy. BRAT is everywhere – on the tube, at Lot Radio in Williamsburg, across SSENSE memes, on our ForYou, as well as Instagram’s Explore pages. The puke-green square and four blurry letters has […]