Barbie Movie: How the multi-million dollar campaign brought Barbie back to life
The Barbie brand has strategically been brought back to life with an incredible marketing campaign which all started in July 2022… After facing significant criticism for promoting unrealistic body standards, becoming outdated and experiencing a decline in annual net sales between 2013 and 2018, Mattel, who owns Barbie, needed to refocus on their purpose… Why […]