Rhode, the beauty and skin brand by internet it girl, Hailey Beiber has partnered with influencer and entrepreneur Matilda Djerf to bring a touch of holiday magic to their lineup. This season, the brand has unveiled a limited-edition product that marks a first for Rhode: a shimmery version of their cult-favourite Peptide Lip Treatment.
The standout feature of this holiday offering is its subtle shimmer and crushed candy cane scent, evoking nostalgic winter memories.
The campaign, which has been in the works for two years, draws inspiration from an unexpected yet charming holiday icon: Cindy Lou Who from How the Grinch Stole Christmas.
The campaign’s creative direction highlights Cindy Lou Who’s signature hairstyle and her iconic red ribbon, bringing a playful yet nostalgic aesthetic to life. Matilda Djerf channels this festive muse with her soft waves and timeless charm, making her the ideal face for this holiday campaign.
The limited-edition Peppermint Shimmer Peptide Lip Treatment is a testament to Rhode’s evolution as a beauty brand. While staying true to its skincare-first principles, this launch signals the brand’s ability to innovate and surprise, particularly during the competitive holiday season.
Rhode and Matilda Djerf’s collaboration is more than a product release—it’s a celebration of creativity, nostalgia, and the holiday spirit. From the crushed candy cane scent to the Cindy Lou Who-inspired visuals, this launch has all the makings of a seasonal favourite.
Whether it becomes a stocking stuffer or a go-to winter beauty staple, Rhode’s latest release is poised to shimmer its way into the hearts (and purses) of beauty lovers everywhere!
The Peptide Lip Treatment in Peppermint Glaze, retailed at $18 and the Holiday Duo ($48) will be available for purchase on 4th of December exclusively on rhodeskin.com.
