PROPER Snacks has teamed up with Netflix to inspire the ultimate “PROPER night in.”
The independent snack brand and streaming giant have launched a limited-edition popcorn flavour – Netflix & Chilli Caramel – designed to bring people together and reignite the joy of staying in. This unique blend combines the sweetness of caramel with a hint of chilli heat, making it the ideal conversation starter or snack for a cozy movie night.
To celebrate, the brands are offering an exciting on-pack competition where customers can win a home cinema bundle worth £5,000, including a 12-month Netflix subscription. Just grab your popcorn, settle in, and “corn-nect” with friends over your favourite shows.
There are also hourly prizes, such as night-in bundles that include a six-month Netflix subscription and a “corn-ection” starter pack featuring popcorn, socks, a candle, and a phone sleeping bag—everything needed for the perfect PROPER night in. This competition is available on all popcorn and lentil chip sharing and microwave packs.
The packaging was designed by Brooklyn-based artist Niege Borges, and celebrates the joy of gathering around a great Netflix series and reflects PROPER’s fun and vibrant personality.
Cassandra Stavrou, founder of PROPER Snacks, commented: “Partnering with Netflix is a milestone moment for us, highlighting our growth over the past decade. Both brands are synonymous with the night-in, so this collaboration feels like a natural fit. With this campaign alone, we’re aiming to get 10 million packs into people’s hands across the country. ‘Netflix & Chilli Caramel’ is the perfect snack to enjoy with your favourite Netflix shows, and we can’t wait for everyone to try it.”
