From a passion project to global media brand
Because of Marketing is a marketing publication renowned for its coverage of the latest marketing campaigns, news, collaborations and launches, stories, trends and insights to professionals, entrepreneurs and thought leaders.
Founded in her bedroom by Rachael Higgins in July 2020, Because of Marketing focuses on curated creativity, data and analysis, people and culture, innovation and forecasting within marketing and beyond.
With a following of over 350,000, Because of Marketing’s purpose is to provide insightful and inspirational advertising and marketing content, share marketing stories, provide high-quality analysis, networking opportunities, and support for marketers and brands within the global marketing industry.
Our vision is to become the global leading marketing publication.
Innovation, Integrity, Excellence and Community
