London-based unpretentious wine company Nice exists to make picking a nice wine easy. The female-led team is on a mission to redefine the way the world wines and is recognised for innovating in formats such as canned, boxed, low ABV and wine on tap – making wine more inclusive, less intimidating, and bringing a fresh outlook to the industry.
August 2024 sees Nice launch a definitive evolution for the brand with a refresh which introduces a new angular and dynamic logo, a brighter and bolder pink hue (pink is a cornerstone of the brand, which has
become entrenched in the Nice brand personality, from the team’s pink jumpsuits to their look and feel across their site) alongside an even more own-able tone of voice, which plays on Nice’s position as a disruptive wine brand, breathing new life into a category that customers find confusing, intimidating and stuck in the past. Nice has updated the packaging across the total wine solution, from cans to bottles and their new range, their first full sized, full strength, classic format wine.
In a growing and deeply competitive wine aisle, Nice’s brand refresh sharpens and improves their distinctive assets, including their use of pink and their striking logo, elevating the Nice brand and positioning it for continued growth and category disruption. Nice has updated the packaging across the total wine solution, from cans to bottles and their new range, their first full sized, full strength, classic format wine.
In a growing and deeply competitive wine aisle, Nice’s brand refresh sharpens and improves
their distinctive assets, including their use of pink and their striking logo, elevating the Nice
brand and positioning it for continued growth and category disruption.
Co-Founder of Nice, Lucy Busk, says of the brand refresh: “We’re so excited to see our re-fresh live across all of our formats and channels. This refresh has successfully elevated the parts of Nice that we love and allowed us to lean even further into our position as a disruptor in a category that is confusing, intimidating and a bit stuck in the past. It’s wine, it’s nice, let’s not over complicate it.”
Nice is available from Sainsbury‘s, Amazon, Ocado, ASDA, Morrisons, Co-Op, WHSmith Travel, Amazon and directly from Nice; trade and travel stockists include ITSU, Yo! Sushi, Twickenham, Virgin Atlantic, Molson Coors, LWC, Hills Prospect and many more.
