In nearly three years, Netflix’s stock hits record high, with a successful ad-supported subscription model. On Tuesday, the business’s market capitalisation closed at $300 billion, positioning them as the leading player in the streaming business.
In November 2022, Netflix entered the TV advertising market and successfully closed its second year of advance negotiations with advertisers, sharing a 150% increase in ad sales over 2023 (Netflix Report, 2024)
With the launch of Emily in Paris last week, we seen a number of brands including LVMH, COTY, Gucci, Kaiku Caffee Latte, Aeromexico, Google and Rakuten be featured throughout the part 1 episodes.
And Netflix have continued to close partnerships for a number of other upcoming films and series including fan-favorites Squid Game, Wednesday, Outer Banks, Happy Gilmore 2, Ginny & Georgia, and Love is Blind.
Amy Reinhard, Netflix president of advertising commented:
“Over the last few months, we’ve hit great milestones for our ads business, including closing another successful upfront market, building and implementing an expanded programmatic suite, enhancing our global measurement capabilities, and securing impactful global ad campaigns.”
