Louis Vuitton has launched the third and final chapter of its celebrated collaboration with Japanese contemporary artist Takashi Murakami, delivering a vibrant and nostalgic summer collection that evokes the spirit of the Mediterranean Riviera.
The collaboration, first announced in December 2024, was set to be unveiled in stages throughout 2025, with this concluding chapter marking the end of a creative partnership that began over two decades ago. This latest instalment reimagines Murakami’s iconic motifs on classic Louis Vuitton designs.
At the center of the campaign is actress and style icon Zendaya, who serves as the house muse. She brings a modern and youthful energy to the collection, which features Murakami’s signature smiling cherry motif – an emblem first introduced in their 2003 collaboration. This whimsical symbol is now playfully rendered across limited-edition pieces, adding a fresh, joyful layer to the brand’s summer offerings.
Zendaya’s continued collaboration with the brand underscores a strong, evolving partnership. She was also the face of Louis Vuitton’s 2025 Resort campaign, aligning her image with the brand’s forward-thinking, cross-generational identity. The move reflects a broader industry trend where luxury fashion houses partner with pop-culture figures to enhance visibility and resonate with younger audiences.
Campaign imagery showcases a Riviera-inspired fantasy world, brought to life through life-sized cherry sculptures and sun-drenched scenes. Consumers are invited to imagine themselves stepping into this carefree setting – outfitted in raffia mules, swinging a limited-edition Speedy bag. With over 70 pieces, the collection blends pop-art aesthetics with the timeless appeal of Louis Vuitton’s heritage craftsmanship.
Among the standout items is a limited-edition Cherry bicycle, which exemplifies the collection’s playful yet luxurious approach. Described by the French fashion house as being “infused with a bold summer spirit,” the collection captures the essence of a whimsical, sun-soaked getaway.
This final chapter of the Murakami collaboration represents more than a seasonal release. It is a celebratory culmination of one of fashion’s most iconic artistic partnerships. With its fusion of high-end design and lighthearted charm, the collection is a fitting tribute to the joyful legacy Murakami and Louis Vuitton have built together over the past twenty years.
