Lidl’s 2024 Christmas advert celebrates the joy of sharing with a heartwarming 60-second film that brings the season’s spirit to life.
Directed by Tom Hooper, the story begins with a narrator speaking of the magic to be had by “all but one.” We meet a young girl sledging with her friends, who then notices a boy standing on the sidelines, shivering as he watches the others play.
Later, on her way home, the girl stops to help an elderly woman who has dropped her Lidl shopping bags. Grateful, the woman gives the girl a special set of bells, saying, “Make a wish when the bell rings.”
At home, each family member takes turns making a wish. Her brother wishes his Brussels sprouts would transform into cookies, while her sister wishes her toy raccoon could come to life—a playful nod to Lidl’s 2023 Christmas ad. When it’s the girl’s turn, she wishes to give her new Lidl woolly hat to the little boy she saw earlier.
Through this charming story, Lidl invites customers to make a difference with small acts of kindness by contributing to its toy bank. This year, the supermarket aims to donate over 100,000 toys to its charity partners, hoping to spread joy to children in need.
