Kraft Heinz has teamed up with PepsiCo’s snack brand Monster Munch to launch a limited-edition extra (s)creamy mayo for the Halloween season.
The new Heinz Good Monster Munch Mayo blends the tangy Pickled Onion Monster Munch flavour with the smooth, creamy richness of Heinz Mayo.
According to a recent survey conducted by Talker, Halloween parties are continuing to grow in popularity among Gen Z.
Research revealed that 42% reportedly take their gatherings seriously from the clothes they wear to the snacks they provide.
The survey also found 61% of shoppers under 28 said food is a crucial element for hosting a spooky evening.
Thiago Rapp, Director of Taste Elevation at Kraft Heinz said: “We’re thrilled to be partnering with Walkers to bring Heinz [Scarily] Good Monster Munch Mayo to life. With Halloween just around the corner, we wanted to create something truly special. Following on from the success of Heinz Black Garlic Mayo last Halloween, we were blown away by the excitement people felt around these limited-edition products for spooky season. Monster Munch, with the iconic claw, was the perfect partner for mayo this Halloween, providing a scarily good twist on the classic.”
Wayne Newton, Senior Marketing Director at Walkers, added: “This year, we’ve taken it a step or claw further by partnering with Heinz to create the ultimate spooky sauce. This collaboration will give consumers a new way to enjoy the much-loved taste of Monster Munch Pickled Onion whilst adding a monstrous twist to Halloween celebrations.”
The limited edition bottles of pickled onion-flavoured sauce will be available on Heinz’s website from 24th September 2024.
