The U.S. body care brand founded by Iskra Lawrence expands to the UK with an exclusive SpaceNK debut, signalling a new chapter in the elevation of body care.
A Founder’s Mission Becomes a Global Movement
When Iskra Lawrence launched Saltair in 2022, she entered a crowded U.S. beauty market with a clear and deliberate vision: to elevate body care to the same status as skincare.
A model, entrepreneur, and long-time advocate for body diversity and self-acceptance, Lawrence saw an opportunity in what many beauty brands overlooked: the space between efficacy and emotion.
Saltair is a collection of sensorial, clinically informed body products that blend dermatologist-grade actives, including niacinamide, glycolic acid, and retinoids, with nutrient-rich botanicals and mood-lifting fragrances.
In the U.S., Saltair has quickly established itself as a disruptor, appealing to consumers seeking functional formulas that also deliver on experience. Now, two years later, the brand is bringing its philosophy to the UK.
“It feels like a homecoming,” says Lawrence. “It’s something our fast-growing UK community has waited for.”
The UK Launch: A Strategic Step with SpaceNK
Saltair’s debut at SpaceNK marks a significant move in the brand’s international growth strategy.
For SpaceNK, the addition strengthens its growing portfolio of modern American ‘new luxury’ brands, while for Saltair, it offers a direct line to one of the UK’s most engaged and beauty-savvy audiences.
“Launching Saltair in the UK is a dream come true as a Brit…The UK has consistently been our top-requested expansion market on social media, and our second-largest audience after the US.”
Iskra Lawrence, Founder of Saltair
The move also taps into a growing market opportunity. According to industry analysts, the UK’s premium body care segment has surged in recent years, as consumers embrace wellness-led routines that treat the body with the same investment and care as the face.
The World of Saltair: Launching Through Experience
To celebrate its arrival in the UK, Saltair partnered with 5th House World to build an immersive brand event in London, titled ‘The World of Saltair’. The event was designed to bring its sensorial philosophy to life.
Polly Lovelady, Managing Director of 5th House World Beauty & Wellness, describes the vision behind the experience:
“The theme we wanted to bring to life was ‘The World of Saltair,’ with a fully immersive experience that allowed guests to explore the brand’s universe through the senses. Every touchpoint was designed to reflect Saltair’s sensoriality, design, and efficacy, from the product experience station to the layout to the florals and cocktails.”
The event unfolded as a journey through Saltair’s three core pillars: inclusivity, science, and sensoriality.
“Guests began with the Everybody Is Welcome Here mirror representing Saltair’s mission to help everyone feel comfortable, confident, and empowered in their own bodies,” Lovelady says.
The walls were also covered in Saltair’s campaign imagery, reflecting the diversity of its community. Then, guests moved into the Treat Your Skin area, where they could touch, feel, and learn about the ingredients, powerful actives, and science behind the products.
Finally, they explored the four key fragrance collections to Awaken the Senses — Santal Bloom, Golden Hour, Saltwater Vanilla, and Pink Beach— each with floral structures that reflected its unique ingredients.”
A Homecoming and a New Horizon
For Lawrence, launching Saltair in the UK is a symbolic full circle, an opportunity to reconnect with her British audience and expand her brand’s cultural footprint.
“We’re thrilled to make this dream a reality for our team and our [UK] fans”
In a beauty market increasingly defined by transparency, inclusivity, and emotional resonance, Saltair’s arrival with SpaceNK reflects a broader industry shift: the elevation of body care from utility to artistry, and from product to lifestyle.
