In a groundbreaking collaboration, Deliveroo and Humantra have introduced the UAE’s first-ever drinkable billboard at City Walk, Dubai. This innovative campaign celebrates the launch of Humantra’s limited-edition Ramadan Apricot-flavoured electrolyte, designed to provide essential hydration during the holy month.
The interactive billboard offered passersby a unique opportunity to sample the refreshing apricot-flavoured electrolyte, perfect for rehydration after a day of fasting. With hydration playing a crucial role during Ramadan, this initiative aimed to redefine traditional marketing by blending functionality with consumer experience, making it both engaging and beneficial for those observing the fast.
The Ramadan Apricot electrolyte is available exclusively on Deliveroo until the end of March, giving customers the chance to experience this limited-edition flavour and engage with Humantra’s brand.
Through this collaboration, Deliveroo and Humantra continue to push the boundaries of innovation, offering meaningful experiences while meeting consumer needs in creative and impactful ways.
