For Holiday 2025, Heaven Mayhem steps confidently into a new era. The accessories label, known for its vintage-inflected statement jewellery, introduces a collection imbued with Art Deco sophistication — a blend of sculptural forms, architectural references, and timeless metallic tones.
Founder Pia Mance describes it as “a renewed take on our accessories, while still honouring our roots in vintage-inspired designs that celebrate bold, statement-making style.”
The collection, an artful edit of cuffs, earrings, and necklaces, reflects a fresh direction for the brand — not only through product design but also in its visual storytelling and campaign identity.
“As a brand, we’re always improving and evolving…this collection feels fresh; not only from a product perspective, but also through our marketing, campaign, and visual direction.”
Pia Mance, Founder of Heaven Mayhem
The collection’s Art Deco references were inspired by Mance’s travels across Europe, with moments spent wandering through galleries, admiring ornate architecture, and studying the interplay of materials and light.
“I’ve spent a lot of time in Europe the past few years, and many pieces in this collection were shaped by what I discovered there — the beauty in architectural details, the charm of interiors, visits to art galleries and furniture installations.”
Those explorations didn’t just inform the story of this holiday collection— they shaped Mance’s broader creative perspective.
“I’m constantly capturing little details — textures, colors, or forms — that later inspire a design or even a visual campaign. Travel adds a sense of edge and internationality to the brand and allows people from all over the world to find something in Heaven that resonates with them.”
Among the standout pieces are the Clarke and Matilde Cuffs, which expand Heaven Mayhem’s wristwear category following the success of its summer bangles. “It’s such an underrated styling piece, yet so versatile,” Mance explains. “That inspired me to design the Clarke and Matilde Cuffs. Made from stainless steel, they’re durable, wearable, and built to last.”
The designs also echo some of the brand’s most beloved earrings, like the Rowan and Prize, creating a visual continuity across categories that their customers and community already love and wear.
In keeping with Heaven Mayhem’s storytelling approach, each piece in the collection carries a personal connection, named after grandmothers and mothers of the Heaven Mayhem team.
“We approach everything with intention,” says Mance. “This time, we chose to name them after our team’s grandmothers, evoking a sense of familiarity, nostalgia, and family — the same feelings the holiday season brings.”
Visually, the campaign leans into Heaven Mayhem’s signature colour story — tones of gold, silver, pearl, and burgundy. The palette strikes a balance between timelessness and modernity, mirroring the brand’s evolution. “These are our signature brand colors,” says Mance. “We feel they’re timeless and everlasting.”
With this Holiday collection, Heaven Mayhem reaffirms its position at the intersection of nostalgia and modernity, presenting accessories that transcend trends while celebrating the spirit of reinvention, a fitting reflection of a brand stepping gracefully into its next chapter.
