According to WARC’s Global Adspend outlook for 2024/2025, For the first time,
Ad spend has more than doubled worldwide over the last decade with just three companies – Amazon, Alphabet and Meta – accounting for more than 70% of this incremental spend.
Technology & Electronics (+13.2%), Alcoholic Drinks (+12.2%) and Clothing & Accessories (+11.1%) will be the fastest-growing consumer sectors next year.
By 2026, global ad spend is projected to hit $1.23 trillion – an 80% increase from pre-pandemic levels in 2019.
