All data and insights have been conducted and shared by Launchmetrics.
Wimbledon has served more than just world-class tennis and strawberries and cream; the tournament has delivered a staggering $1.1 billion in Media Impact Value (MIV), marking a 23% year-on-year growth rate.
At the forefront of this brand boom was none other than Ralph Lauren, a brand synonymous with the prestige and perpetuity of Wimbledon. The American brand emerged as the event’s top-performing sponsor and VIP dressing partner, generating $22.5 million in MIV, accounting for over half of its global brand impact within the same period. In comparison to 2024, Ralph Lauren also saw a 20% increase in its Wimbledon-related brand value, demonstrating that its tailored approach to event branding and visibility remains effective and successful.
Meanwhile, royal high fashion made headlines once again, with the Princess of Wales, Kate Middleton’s appearance at the tournament generating a total $36 million in MIV. Her Self Portrait dress drew global attention, contributing $918,000 in brand value to the label. The single look made up 17% of Self Portrait’s total MIV during the event window, showcasing the indisputable power of royal endorsement.
In terms of players’ sponsorships, Jannik Sinner celebrated aces both on and off the court. The rising tennis star became a branding MVP, earning $4.7 million in MIV for Rolex and $4.4 million for Nike. A single Instagram post from the Wimbledon champion, where he tagged and visibly wore both brands, racked up a remarkable $1.4 million in combined MIV, becoming Wimbledon’s top-performing social placement of the year.
All these figures and data reflect a broader and prominent trend. Wimbledon is no longer just a tennis tournament, it’s a multibillion-dollar stage for cultural relevance and brand storytelling. From timeless, heritage fashion houses to luxury timepieces and athletic giants, brands that masterfully navigate and take advantage of the Wimbledon spotlight stand to win big and yield significant returns. As the lines between entertainment, influence, and athleticism continue to blur, Wimbledon stands as an opportunity for brand engagement in the modern era.
Niamh Doyle is a third-year English Literature student at The University of Newcastle.
With a long-standing passion and interest in marketing, she is eager to expand her knowledge and gain valuable experience through her internship with Because of Marketing.
Niamh is particularly fascinated by staying up to date with the latest social media trends, especially in the fashion and beauty sectors.
She also has a keen interest in how brands innovate their marketing strategies to adapt to the constantly evolving social media landscape.
