Fanta® and Warner Bros. Pictures are excited to announce a global partnership ahead of the release of the highly anticipated movie Beetlejuice Beetlejuice – debuting in cinemas on September 6 th, 2024. Manifesting the spirit of the mischievous demon, Fanta® and Warner Bros. Pictures are coming together to bring a taste of the Afterlife to consumers across the globe.
Fanta® is summoning Beetlejuice with his own Limited-Edition Fanta® Beetlejuice Zero Sugar flavour,
with the packaging showcasing the titular character himself, played by Michael Keaton. The new product offers a unique apple flavour expression and the iconic black-and-white striped design associated with Beetlejuice, available for a limited time.
Products feature a QR code that can be scanned for access to exclusive physical and digital experiences, including the chance to win tickets to catch the new movie Beetlejuice Beetlejuice in cinemas.
Dana Nussbaum, Executive Vice President, Worldwide Marketing at Warner Bros. Pictures comments, “We are so thrilled to be bringing the wildly imaginative and ghoulishly creative Beetlejuice Beetlejuice to theaters this September and are proud to partner with Fanta® on this character’s long-awaited return to the big screen. Fanta® is a brilliant collaborator and has delivered a truly inventive spin on their product with a limited-edition lineup that pairs perfectly with visionary filmmaker Tim Burton’s iconic creation.”
Ibrahim Salim Khan, VP Global Category Strategy, Fanta at The Coca-Cola Company adds, “We’re excited for fans to try out our special new Fanta® limited edition flavour – an unmissable extension
of the Fanta® range. There’s more to come with this iconic partnership, so keep an eye out for a series of Beetlejuice-themed experiences that will be rolled out throughout September and October, so you can get up close and personal with the film of the season.”
In addition to the new products, Fanta® is set to announce opportunities for unparalleled access to Beetlejuice Beetlejuice, including virtual and in-person immersive experiences. The limited-edition Fanta® Beetlejuice products will grant access to a range of experiences, accessible by scanning the QR code and downloading the Coca-Cola App (in Europe). Those outside of Europe will arrive at the OneXP page. Both will open a world of activity, with further announcements on these exciting experiences due to be revealed soon.
The Fanta® Beetlejuice Beetlejuice range is now available in over 50 markets across the globe. Fanta and Beetlejuice Beetlejuice was created by WPP Open X, led by Ogilvy and supported by Burson, EssenceMediacom, GOAT, Hogarth, Subvrsive, and VML.
