Developed by LOLA MullenLowe Madrid and produced by PICT, the campaign creatively combined the iconic Cornetto wrapper with classic summer symbols—surfers, boats, waves, pool inflatables, beach umbrellas, and more.
These elements were artistically blended with the wrapper to create a visually striking, handcrafted collage. The craftsmanship of the posters captures the joyful essence of summer.
Barbara Scala, Global Marketing Head of Cornetto said: “At Cornetto, we have a simple mission: to position the brand as an essential part of summer in people’s minds. Thanks to our new brand campaign idea, ‘unwrap it’ we have uniquely associated summer with Cornetto by leveraging its distinctive brand asset at the centre of the creative idea…this campaign invites everyone to experience the joy of summer whilst unwrapping a Cornetto.”
Tomás Ostiglia, executive creative director at LOLA MullenLowe, added, “It was wonderful to cover the most important cities in Europe with art, in a summer celebration where we associated the ritual of unwrapping a Cornetto with the start of summer enjoyment, executed with simplicity and iconicity.”
The poster campaign was launched during the European summer and is set to expand globally.
