In a playful nod to the ongoing rivalry between fast-food giants, Burger King has launched a cheeky advertising campaign that subtly pokes fun at its competition.
The series of billboards cleverly incorporates elements of McDonald’s branding, partially obscuring them with Burger King’s iconic packaging and slogans.
In one ad, the word “Bigger” from a McDonald’s ad is cleverly co-opted by overlaying it with a Burger King wrapper, playfully hinting that the Whopper is the real “big” burger in town.
Another ad transforms the “Happy” from McDonald’s “Happy Meal” into “Happy-ER,” suggesting that Burger King’s offerings bring even more joy.
The final billboard alters “Tasty” into “Tasty-ER,” reinforcing the idea that Burger King’s burgers might just be a bit more satisfying.
The campaign showcases Burger King’s long-standing tradition of having fun with its competition. With the use of humor and clever design, consumers are engaged with the friendly competition.
