Burberry has always been synonymous with British elegance, but its latest campaign, It’s Always Burberry Weather: London in Love, feels like a return to form. Inspired by beloved late ’90s and early 2000s British rom-coms like Love Actually and The Holiday, the campaign blends fashion, film, and nostalgia into a love letter to London.
Timed just 48 hours before Valentine’s Day, Burberry released seven short films and a series of still images capturing everyday romances against the backdrop of the city’s ever-unpredictable weather. Fans online have already declared that “the old Burberry is back,” and it’s easy to see why.
The campaign effortlessly combines cinematic storytelling with Burberry’s most iconic pieces, reinforcing its reputation as the go-to brand for elegant, all-weather dressing. The trench coat, the scarf, and other outerwear essentials are not just featured; they are woven into the narrative, becoming symbols of timeless British style.
By recreating classic rom-com moments, Burberry taps into a deep sense of nostalgia, offering viewers a world that feels both aspirational and familiar.
Adding to the emotional depth, Burberry enlists an A-list cast to bring these love stories to life, featuring Kate Winslet, Aimee Lou Wood, Jodie Turner-Smith, Nicholas Hoult, Micheal Ward, Richard E. Grant, Chen Kun, Son Sukku, and supermodels David Gandy, Liu Wen, and Naomi Campbell. A playful nod to the brand’s heritage comes in the form of a Burberry knight in shining armor, quite literally bringing the house’s logo to life in a moment of cinematic charm.
Beyond the digital campaign, Burberry extends the experience across multiple touch-points, from window displays to in-store activations. The campaign is a reminder that rain, romance, and heritage are all part of the same beautifully British story.
The collection was designed by Chief Creative Officer Daniel Lee.
Images credited to Burberry.
