Within the luxury fashion landscape, heritage serves as both an anchor and a platform for success and brand longevity. Bottega Veneta’s revival of its archival silhouette, first introduced by the house in Spring 2004, the new Campana tote, is more than a new product launch; it reveals how the brand continues to combine timeless craftsmanship with contemporary storytelling.
The return of the Campana silhouette is introduced in supple nappa leather, featuring a softened and more fluid construction that channels movement and adapts to the body’s shape. The bag is available in both smooth leather and the house’s signature Intrecciato weave, channelling enduring quality and a tactile luxury which defines the brand.
The fashion house is framing the launch by featuring the bag prominently in the second wave of their ‘Craft is Our Language’ campaign, which moves beyond product promotion to reinforce brand philosophy. Starring brand ambassador Julianne Moore alongside Dave Free, Guo Jing Jing, Marcantonio Brandolini, Ritsue Mishima, Tyler Okonma, Vittoria Ceretti, and Yo Yang. The campaign positions the bag within a broader narrative of movement, collaboration, and artistry, further reinforcing Bottega’s status as a house that privileges timeless craft over fleeting trends and hype. This distinction resonates profoundly with the luxury market, where consumers seek authenticity just as much as aesthetics.
In a crowded luxury landscape with a stream of new trends and styles, Bottega Veneta’s quiet luxury insistence on craft and materiality shows how a luxury brand can combine product design with brand narrative.
Campaign Credits
Photographer and Director: Jack Davison
Art Director: Paul Olivennes
Choreographer: Lenio Kaklea
Directors of Photography: James Beattie, Peter Hou
Stylist: Robbie Spencer
Casting: Julia Lange
Hair: Sigi Kumpfmüller
Make-Up: Hiromi Ueda
Set Designers: Staci-Lee Hindley, Julia Wagner
Production: Untitled Project
