Behind The Brand




A brand focussed on informing and inspiring you with the latest marketing and advertising campaigns across the world.

Behind The Brand

Meet Rachael,

Founder and CEO of
Because Of Marketing

Marketing has always been my passion. Since I was a young girl, I’ve loved being creative and curious. From the excitement of the next McDonald’s Happy Meal collab, to studying Coca Cola’s latest marketing campaign, I’ve enjoyed learning every aspect of the marketing world.


After graduating from university with a degree in Business and Marketing, I was determined that one day I would have my own business. That vision came true when I was sitting in my bedroom during lockdown, I created the Instagram account for Because of Marketing, with big dreams and ambitions.


Fast forward two and a half years and I’m incredibly proud of how far we’ve come, but I’m excited to see how far we go. The marketing industry is built by creatives, who rise to the challenge of bringing something new and fresh. The process to take a brief and create an integrated marketing campaign, telling a brand’s story, connecting with their audience and promote their product or service is limitless.


I’m grateful Because of Marketing is a part of this inspiring industry.


“Everything is created twice, first in the mind and then in reality” – Robin Sharma



01. Community

02. Credibility

03. Creativity

04. Inspiration