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Rachael Higgins

Rachael Higgins is the Founder and Company Director of Because of Marketing.
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Articles by Rachael Higgins

GAP’s Marketing Strategy for Its Comeback

Don and Doris Fisher opened the very first Gap at 1950 Ocean Avenue in San...

Jenni Kayne Makes European Debut at Selfridges London

California lifestyle brand Jenni Kayne has crossed the Atlantic. On August 27, the label opened...

Lucchese Bootmaker Decodes the West with Its New Fall Line

Lucchese Bootmaker is leaning into its heritage with the launch of The Code Collection, a...

Inside LTK Con: The Future of the $6B Creator Economy

Fourteen years ago, Amber Venz Box set out to solve a problem she experienced firsthand...

Love Island’s Nic Vansteenberghe Fronts Sweetgreen’s Campaign

Sweetgreen is leaning into romance this fall. The salad chain has tapped Love Island star...

A Look Off Court: The WNBA Partners With Off Season

Off Season, the rising premium sports-fashion label co-founded by designer Kristin Juszczyk and entrepreneur Emma...

REOME Launches Its First Facial Cream

When Joanna Ellner introduced REOME in early 2023, she set out to create “a brand...

How LOEWE Is Leveraging TikTok In Modern Luxury Marketing 

Founded in Madrid in 1846 by a collective of Spanish leather artisans, Loewe is one...

Spotify Turns Global Fandom Into Cinema With New Fan Life Films

On August 26, Spotify’s Fan Life ad campaign is back – this time, with 7 cinematic films...

Heaven Mayhem’s Drop II Makes Eyewear the Ultimate Style of Confidence

Six months after making its eyewear debut, Heaven Mayhem is stepping back into the spotlight...
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