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Author

George Nikolaou

George Nikolaou is a dynamic leader with over a decade of pioneering experience in the creator economy, specialising in culture and entertainment. He has previously held roles at Frank PR, ASOS, and TikTok. In 2024, George founded MYTHOSMKRS, a global boutique 360° culture and entertainment marketing studio dedicated to building communities powered by content-driven storytelling.
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Articles by George Nikolaou

A Round Up of the Powerful Partnerships Shaping Tomorrow’s Culture

Culture Talk Alert by MYTHOSMKRS—your go-to spotlight on groundbreaking partnerships at the intersection of creators,...

Exploring the Powerful Partnerships Shaping Tomorrow’s Culture

Introducing Culture Talk Alert by MYTHOSMKRS—your go-to spotlight on groundbreaking partnerships at the intersection of...

Redefining Luxury: How Fashion Houses are Embracing Digital Storytelling

Introduction The luxury fashion landscape is undergoing a seismic shift. Once defined by exclusivity and...

Culture Talk: Creators Leading the Conversation

Amelia Dimoldenberg celebrated 10 years of her YouTube show ‘Chicken Shop Date’ by inviting back...

Culture Talk: Very Demure, Very Mindful

Welcome to Culture Talk, where we don’t just discuss marketing—we explore the stories that move...

How Did Charli XCX Make BRAT the Moment of the Summer?

Barbiecore might be over, but Charli XCX has turned this summer into a BRAT world...

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