Culture Talk Alert by MYTHOSMKRS—your go-to spotlight on groundbreaking partnerships at the intersection of creators, talent, and brands redefining the cultural landscape. From unexpected collabs to bold storytelling moments, each alert delivers a fresh lens on the partnerships fueling today’s culture. This segment is dedicated to those shaping the future – join us, as we decode the artistry and strategy behind collabs that resonate, inspire, and drive culture forward.
Netflix Squid Game x Peggy Gou
To celebrate the return of its blockbuster series, Netflix is transforming London’s Drumsheds into a Squid Game-inspired experience. Headlined by Peggy Gou, the event will also showcase two additional artists, with Korean street food vendors adding to the atmosphere by bringing authentic flavours into the mix.
In a landscape where streaming services compete for audience engagement, Netflix is setting itself apart by crafting a true cultural event. This approach goes beyond traditional promotions, offering fans an immersive experience that deeply resonates with the show’s themes. By pairing Peggy Gou with Korean street food, Netflix taps into a genuine cultural connection, while Drumsheds’ raw, industrial space serves as an ideal setting for Squid Game’s unique aesthetic. It’s a powerful move that brings the digital world to life in an unforgettable way.
Warby Parker x Emma Chamberlain
Warby Parker’s latest collaboration with Emma Chamberlain brings minimalist, youthful designs to the eyewear world. Emma’s iconic style fuses with Warby Parker’s clean lines and practical approach, resulting in a limited-edition collection that’s as trendy as it is accessible. With a mix of shapes, colors, and bold styles, the collection appeals to both Emma’s fanbase and Warby Parker’s loyal customers—an instant must-have for the holiday season.
North Face x Cha Eun-woo
The North Face continues to expand its global reach by teaming up again with Cha Eun Woo, the celebrated actor and K-pop sensation from ASTRO. This partnership, featuring The North Face’s latest winter collection, champions the brand’s commitment to cultural relevance and style across borders. With GQ capturing stunning visuals, this collab speaks to a global audience, showcasing the bold, adventurous spirit of The North Face in every icy landscape.
Jaden Smith x Harper Collective
Amidst the launch of his new EP, 2024: A Case Study of the Long Term Effects of Young Love, Jaden Smith is making waves beyond music. Recently, he unveiled two exclusive shoe designs with New Balance and made a high-profile appearance as a VIP guest at Louis Vuitton’s men’s show—all while balancing his own creative ventures in the background. One standout project is Harper Collective, a brand that’s rapidly gaining attention for its visionary approach.
Through Harper Collection, Jaden places sustainability at the heart of fashion. Known for pushing creative boundaries, he transforms waste materials into striking, high-style pieces, redefining what luxury can mean in today’s world. This eco-conscious ethos reflects an innovative approach to design, perfectly aligned with the urgent call for climate responsibility. At a time when sustainability is more than a trend, Harper Collection proves that fashion can—and should—be both stylish and planet-friendly.
L’Oreal’s Diwali celebration
L’Oréal’s recent Diwali event celebrates the beauty of cultural inclusion by highlighting the vibrant South Asian festival. Inviting influencers to join in the festivities, L’Oréal crafted an event filled with color, tradition, and joy. The campaign created an impact both online and in person, resonating with audiences worldwide. By embracing cultural diversity, L’Oréal continues to build memorable, inclusive experiences that reach across communities.
