Kylie Jenner’s Sprinter Vodka Soda is making headlines again with the launch of its first-ever single-flavor 4-pack, showcasing its fan-favourite flavour: Peach.
Launched nationwide on February 10, the brand celebrated the debut in true Sprinter style—by taking over Georgia, the Peach State, with a week-long series of exciting events in Atlanta and Athens.
The brand “Painted the Peach State Peach” with a fun lineup of activities, pop-ups, and exclusive brand experiences, ensuring fans across Georgia experienced the much-anticipated Peach Pack.
The takeover included:
- Paloma Park Takeover with Ella Langley: On February 12, Sprinter transformed Paloma Park into a peach-lover’s paradise. Country music sensation Ella Langley delivered a live performance, while attendees enjoyed exclusive drink deals, branded photo ops, and merch giveaways. The event attracted 500 guests and saw over 50 cases of Peach Sprinter sold within hours.
- Chrome Sprinter Vans: In just five days, the brand distributed over 100 cases of the new Peach Packs, hitting the streets of Athens and Atlanta to personally deliver the exclusive packs to excited fans.
- Rooftop Pop-Ups at The Eastern and Georgia Theatre: From February 10 to February 15, Sprinter partnered with The Eastern in Atlanta and Georgia Theatre in Athens to host rooftop samplings. These events featured Sprinter-themed merchandise, exclusive activations, and plenty of opportunities to try the new Peach Pack.
- Collaboration with Pauley’s Crepe Bar: Athens’ beloved eatery joined the celebration by offering a limited-edition Peach crêpe special paired with Sprinter Peach, blending flavors for the ultimate indulgence.
- OOH Marketing Tactics: The brand covered the state with high-impact out-of-home marketing, including eye-catching billboards, signage, and rooftop peach blowups to amplify the launch.
Kylie Jenner commented on the takeover:
“Sprinter Peach has been our fan-favorite flavor since our launch last spring…it made perfect sense to introduce our first single-flavor pack with Peach, and to celebrate, we were so excited to head to the Peach State.”
Jenner herself made a surprise appearance at Paloma Park, joining Ella Langley on stage and handing out Sprinter Peach cans to thrilled fans. Her presence elevated the event, cementing Sprinter’s reputation as a brand that blends celebrity influence with unforgettable consumer experiences.
With the nationwide launch of the Peach Pack on February 10, Sprinter Vodka Soda further solidified its position as a top-tier player in the canned cocktail industry. The Georgia Takeover successfully created buzz around the product, giving fans across the country a taste of what was to come.
From exclusive brand activations to surprise celebrity appearances, the Sprinter Peach Pack launch was nothing short of spectacular—ensuring that when it comes to vodka sodas, Sprinter remains the ultimate go-to choice for consumers everywhere.
Images courtesy of Sprinter.
Kylie Imagery: Sophie Sahara | OOH Imagery: Calabasas Beverage Company
About Sprinter
Founded by entrepreneur Kylie Jenner, Sprinter is a bold and juicy RTD vodka soda made with real fruit juice, premium vodka and sparkling water. Using only the highest quality ingredients, Sprinter delivers vibrant and fruit-forward flavor profiles in four flavors – Black Cherry, Peach, Grapefruit and Lime. Sprinter is 100 calories, 4.5% ABV, gluten-free, with no added sugars.
