California lifestyle brand Jenni Kayne has crossed the Atlantic. On August 27, the label opened its first-ever overseas retail presence: a 25-meter pop-up inside Selfridges London. The launch not only marks Jenni Kayne’s European debut but also signals the start of a broader international expansion, with global shipping and further market entries planned for 2026.
Known for its pared-back ready-to-wear collections and quietly elevated homewares, Jenni Kayne has built a 22-year reputation in North America as a curator of California ease. The London activation brings that ethos to life in a dedicated space designed by the brand’s in-house team, furnished with vintage pieces and California-inspired florals. The assortment, focused on ready-to-wear, blends perennial bestsellers with new-season fall arrivals.
“From the beginning, our vision has been to bring Californian sensibilities worldwide…partnering with Selfridges allows us to bring that vision to life in a setting that shares our appreciation for design, quality, and discovery. London has always felt like a natural home for our vision of effortless living, so the alignment between our brand and the environment Selfridges curates makes this debut feel especially meaningful.”
Jenni Kayne, Founder
The choice of Selfridges is strategic. For Jenni Kayne, the pop-up creates an anchor in a city where the brand already has a loyal following—and a foothold in a market where demand for lifestyle-led, elevated essentials continues to grow.
“This debut at Selfridges is the start of something much bigger. London is the first big step in our international journey, and it sets the tone for what’s ahead…our focus is on building a lasting presence in Europe and establishing Jenni Kayne as the global voice of California living.”
Kate Watters, CEO
Complementing the physical space will be customer-facing activations including branded London taxis and an in-store stationery experience in October. These activations aim to translate the brand’s holistic lifestyle positioning into touch-points that extend beyond product.
The Selfridges debut serves as both proof of concept and launchpad: in early 2026, Jenni Kayne will introduce international shipping to Canada, followed by a rollout of broader global capabilities across the year. Europe is the next frontier, with further market entries on the horizon.
For Jenni Kayne, the London move underscores the growing convergence between lifestyle branding and luxury positioning. What began as a distinctly Californian vision, anchored in neutrals, timeless design, and a philosophy of ease, is now being reframed for a global stage.
Shop Jenni Kayne at Selfridges here.
