Off Season, the rising premium sports-fashion label co-founded by designer Kristin Juszczyk and entrepreneur Emma Grede, will unveil its first collaboration with the Women’s National Basketball Association (WNBA) this September. Available exclusively through OffSeasonBrand.com, WNBAstore.NBA.com, and Fanatics.com, the debut Off Season x WNBA collection signals a new evolution at the intersection of sports and fashion.
The collection highlights four WNBA teams: The Golden State Valkyries, Indiana Fever, Las Vegas Aces and New York Liberty. Pieces range from $110 to $185 and lean into Off Season’s signature style, designed by Juszczyk: elevated, fashion-forward silhouettes crafted from premium fabrics, designed for both women and men.
For Kristin Juszczyk, the collaboration embodies more than just apparel. “Designing this collection for the WNBA has been such an incredibly empowering experience,” she says. “I wanted every piece to reflect the strength, power, creativity, and energy that women’s sports bring to culture. From the fabrics to the fits, these styles are built to move with you, whether you’re in the stands, on the streets, or just showing your love for the W. This isn’t just fanwear, it’s a statement that makes you feel confident, connected, and unstoppable.”
Grede, who has built a career redefining fashion categories through successful ventures such as Good American and SKIMS, frames the collaboration as both strategic and cultural. “Off Season was built on the idea that sports-inspired fashion should be as elevated and versatile as anything in your closet, and this partnership and brand expansion with the WNBA helps bring that vision to life. We’re celebrating the league’s impact both on and off the court, and giving fans premium, fashion-forward pieces they’ll want to wear on game day or any day.”
The league, meanwhile, sees the partnership as a milestone moment for women’s sports. “The WNBA has always been at the intersection of sport, culture, and fashion,” says Colie Edison, WNBA Chief Growth Officer. “Kristin and Emma have built a collection that reflects the confidence, creativity, and power of WNBA teams, players, and fans.”
Closing the Gap in Fanwear
Following the success of its much-talked-about NFL debut, Off Season now brings its elevated approach to the WNBA. For Juszczyk, who has become known for her custom one-of-a-kind designs spotted on NFL sidelines, the goal was to elevate the very concept of fan apparel.
“I’ve always loved shopping vintage because of the quality — those pieces feel like they can live in your closet forever,” she explains. “With Off Season, the goal from day one was to bring that same lasting integrity to our pieces, they’re something you cherish, not just wear once.”
Kristin Juszczyk, Co-Founder of Off Season
Off Season President Vicky Picca further adds that the partnership reflects both timing and opportunity. “We’ve been inspired watching the world not only embrace women’s sports but truly celebrate them. Partnering with the WNBA felt like an important and natural step — it’s allowed us to be part of that movement while expanding the community around Off Season. Licensed sports products historically haven’t focused on fashion/making the fan look good beyond showing their team pride. OS reimagines what to wear on Gameday that is flattering, fashionable and premium while still celebrating the energy of fandom.”
The WNBA Moment
With record-breaking attendance, viewership, and cultural excitement surrounding the WNBA, the timing of the collection feels prescient. “The WNBA represents the strength and momentum of women’s sports, and we wanted to honor that,” Juszczyk says. “To us, it’s more than a partnership — it’s about supporting this incredible moment and amplifying it through fashion.”
Campaign and Creative Direction
Off Season’s campaign for the launch reflects the brand’s broader vision: a sporty aesthetic elevated by craftsmanship and versatility. Featuring WNBA guard Kysre Gondrezick, the campaign showcases a wardrobe designed to move through every part of the day.
“Our vision was to create a sporty aesthetic that never sacrifices quality — a wardrobe you can live in year-round,” Juszczyk says. “The campaign shows how Off Season moves with you all day, in every setting. Featuring Kysre was especially meaningful — she brought the spirit of the W to life.”
A Cultural Inflection Point
Off Season’s WNBA debut is more than a product launch; it’s emblematic of a wider cultural movement reshaping the fashion-sport industry. As women’s sports continue to surge in visibility and fandom, collaborations like this are reshaping what fanwear can mean, both in closets and in culture.
“This is a cultural moment for women’s sports,” Grede affirms. “And we’re proud to be part of it.”
About Off Season:
Kristin Juszczyk and Emma Grede’s brand, Off Season, is redefining traditional fan gear by merging fashion and design with elevated team apparel that goes beyond the stadium tailgate. Launched in January 2025, Off Season combines Kristin’s signature style—custom fan apparel adored by athletes, celebrities, and fans—with Emma’s expertise as one of America’s leading female entrepreneurs to bring this vision to life on a larger scale.
