The Devil doesn’t wear Prada anymore — she wears data.
Gird your loins. Nearly two decades after The Devil Wears Prada became one of the most iconic fashion-and-career dramas of the 2000s, its long-awaited sequel is officially underway in Manhattan.
Directed by David Frankel and written by Aline Brosh McKenna, the American comedy-drama picks up where Lauren Weisberger’s Revenge Wears Prada: The Devil Returns left off. Meryl Streep, Anne Hathaway, Emily Blunt, and Stanley Tucci are all stepping back into their legendary roles, and the on-set buzz is already sparking the same kind of fashion-media attention the original inspired.
Between June 30 and July 29 alone, conversation about the film generated $38.6 million in Media Impact Value (MIV), according to Launchmetrics.
Gabriela Hearst takes lead with $1.4 million MIV from its association with the production, more than 60% of what it earned from its Fall/Winter 2025 Paris Fashion Week show.
Because of Marketing obtained exclusive Launchmetrics data revealing how each brand’s association with the sequel is translating into MIV.
Gabriela Hearst – $1.4M
Chanel – $1.2M
Jean Paul Gaultier – $1.1M
Coach – $669K
Jacquemus – $585K
Valentino – $561K
Fendi – $350K
Agolde – $232K
Golden Goose – $215K
RE/DONE – $260K
Jimmy Choo – $166K
Toteme – $152K
Phoebe Philo – $139K
Gucci – $118K
Celine – $102K
The Devil Wears Prada 2 will debut on 1 May 2026. While it’s not the first Monday in May, the release strategically lands the Friday before the Met Gala.
The devil works had, but Miranda Priestly works harder. That’s all.
Image credits: Getty Images
