As the summer heats up, so does the opportunity to discover a new story, and Spotify has this covered in its latest campaign, ‘Read Like You Listen.’ By encouraging fans to experience audiobooks with the same passion, energy and obsession that they do music, the campaign reveals narratives that span across genres, cultures and continents.
The newest campaign by the music streaming service combines video and creative visuals to mix music passion with audio storytelling. The campaign encourages users to dive into the latest audiobook just as they would their favourite album, with visual quotes such as “Spin some Sci-Fi” and “Blast a Memoir.”
Alongside this campaign, new summer audio reads have been added to mirror music genres, from memoirs like Tina Knowles’s Matriarch to TikTok bestsellers like Taylor Jenkins Reid, spotlighting how audiobooks fit seamlessly into everyday life. Just like how Spotify handpicks your next best listen based on your music tastes, the same will be done with audiobook recommendations. The Spotify editorial team has handpicked a curated collection of standout audiobooks, with each chosen to entertain and transport the listener.
The campaign highlights how Spotify’s audiobooks fit into day-to-day life, whether that be catching a flight, working out or lying on a beach. Premium listeners will have access to 15 hours worth of audiobook listening monthly, with more than 400,000 titles to choose from at no extra charge, as well as the introduction of Audiobooks+, where duo plan members have even more options to pick their next audio story.
With ‘Read Like You Listen’, Spotify is redefining how we engage with stories, making audiobooks as accessible, dynamic, and personal as music. Whether you’re a longtime music fanatic or new to the listening world, this campaign opens the door to a rich audio experience that fits effortlessly into modern life.
