Culted, the leading Gen Z media and entertainment platform, has relaunched its creative studio into RAD STUDIO to power next-gen brand strategy with Gen Z and Gen Alpha insights.
RAD STUDIO, which has been under the Culted umbrella since 2021, aims to create branded, social-first content and insight-led strategies tailored to Gen Z, an audience that fundamentally shapes consumer culture.
The agencies’ work already speaks volumes, leading brands such as Prada in the development and execution of their TikTok strategy that skyrocketed their following past 2 million. They cemented Jordan Brand’s streetwear credibility ahead of the Paris Olympics and reimagined ‘Black Dandyism’ through the lens of Bentayga Atelier.
Managing Director Rob O’Shea spoke on the new launch, stating, “The launch of RAD STUDIO builds on our existing business and growing network of talent across Europe and the US. We’re proud to be delivering market-leading insights to the most relevant brands in fashion and culture, including the likes of Prada, Diesel, Jimmy Choo, Bentley, Nike, Spotify and many more. Our agency is powered by the unique insights from Culted, allowing brands to access the key information that will help change how they’re perceived by young consumers, enabling them to play a more credible role in culture.”
RAD STUDIO sets itself apart due to its direct access to Culted’s engaged Gen Z community, drawing from a global network of over 5,000 contributors and a bespoke “tastemaker focus group” curated for each client brief, ensuring every piece of content is in sync with the latest trends.
This approach is working with a 218% year-on-year growth since Culted introduced its creative services, driven by editorial style campaigns and high-impact collaborations with brands hoping to tap into the next generation.
RAD STUDIO will continue to operate independently alongside collaborations with Culted’s continuously growing platform to ensure their campaigns are influenced by real-time trends and consumer behaviour. The studio’s main services will consist of insights and strategy, creative production, distribution and amplification, and white label services.
Pavel Der, Founder of Culted, said in 2019 that Culted was a “response to the demand from Gen Z for a platform that provided the latest news and happenings from youth culture in digestible formats. From growing our social-first platform to securing our first creative partnership with Moncler, we have established our brand as an authority in luxury culture for young consumers.”
In an era where cultural relevance is about currency and impact, where 71% of Gen Z follow intellectually enriching creators, RAD STUDIO delivers campaigns that speak to status, knowledge and identity. With the launch of RAD STUDIO, Culted is doubling down on what it does best by turning insights into influence and helping brands earn their place in the cultural conversation.
