Marking a year since Heaven Mayhem’s last watch drop in July, the accessory and lifestyle brand release its latest timepiece collection today at 9:00AM PST.
Watches have become a key selling piece for the brand as they expand their horizons with two new additions to this family with a dual style release: The Bella and Carino Watch, reminding consumers that you can have both.
In an exclusive interview with Founder Pia Mance she shares with us the decision behind introducing watches to Heaven Mayhem:
“Watches hold a unique place in personal style – they often become a signature part of someone’s style. At Heaven Mayhem, we wanted to create timepieces that felt both considered and enduring. Pieces that evoke a sense of nostalgia and craftsmanship without the weight of a designer price tag. Our intention was to design watches that people would be proud to wear, thoughtful objects that feel like small heirlooms in the making.”
The Bellissima collection marks an extension of the Heaven Mayhem timepiece category, to introduce the Bella and Carino. Both watches are designed for different occasions and are inspired by the girl on the go as well as taking things slow. The Bella watch in full-vintage gold is designed as a more statement piece that embodies ‘slow living and mindful moments.’
The Carino watch is a refined take on the brands best-selling Icon Watch due to its smaller size and minimalistic look for everyday elegance, as well as an additional brown leather strap to give even more versatility to this new piece.
The brand’s campaign for the new collection embodies all the ‘European Summer’ energy, shot on location in Florence Italy against the backdrop of sun-soaked streets. The campaign shows the brands further movement into elevating everyday heirlooms, offering pieces that embody vintage chic for the modern it-girl.
“We shot the campaign in Florence, Italy, and wanted the imagery and story to feel fully connected. In Italy, people are known for embracing la dolce vita — they’re deeply driven and masters of their craft, but also know how to slow down and enjoy life. That balance inspired the concept behind The Bellissima Collection. The campaign was born from the idea of duality, the balance between life’s quieter, more romantic moments and the days that demand pace and purpose, when you’re ‘go go go.’ It’s about honoring both sides, slowing down to savor the beauty in the everyday and embracing the energy of momentum when you need to. I was particularly inspired by the Italian way of life: taking time to enjoy, to notice, to celebrate, which informed not only the campaign’s narrative but also the naming of the collection itself” commented Pia Mance, Founder.
As part of the broader campaign surrounding the watch launch, the brand executed a community-first activation delivering personalised tiramisus to VIPs, a nod to the Italian inspiration behind the collection.
We couldn’t leave without asking Mance which piece from the collection has become her everyday watch:
“Lately, I’ve been wearing the Carino in gold. It’s a delicate leather strap watch with a refined gold face, timeless yet understated. What makes it even more special is its versatility. Each watch comes with both black and brown straps, housed in a beautiful leather box, offering multiple ways to wear it and make it your own.“
ABOUT HEAVEN MAYHEM: Heaven Mayhem, a Los Angeles-based accessory and lifestyle brand, known for its wearable everyday luxuries. Every piece is inspired by timeless and traditional designs, reimagined for the modern wardrobe. Founded in 2022 by Creative Director Pia Mance, the brand specializes in crafting statement pieces made to elevate the everyday uniform and feel like second skin.
Heaven Mayhem collections are inspired by archived vintage pieces and the love behind the process of creating contemporary designs for the modern it-girl.
We believe in elevating the everyday and serving as a tangible love letter to find a piece of heaven in our daily mayhem Worn and loved by A-list names like Sofia Richie Grainge, Hailey Bieber, Rosie Huntington-Whitley, and Bella Hadid and being featured in publications like Vogue, Harper’s Bazaar and Forbes, the brand has evolved into the ultimate destination for accessories.
Shop the Bellissima collection here.
Images courtesy of Heaven Mayhem.
