From Tate McRae’s step into the skincare world with Rhode to Burberry’s bold social campaign ‘Portraits’, talent and creator collaborations are redefining the cultural landscape. Gymshark’s inclusive partnership with Leana Deeb and Jacquemus’ storytelling moment with Apple highlight how vulnerability, creativity, and connection can be powerful drivers of growth.
Welcome to Culture Talk by MYTHOSMKRS—your essential spotlight on groundbreaking partnerships at the intersection of creators, talent, and brands.
Rhode x Tate Mcrae
Rhode Skin’s collaboration with Tate McRae for their Peptide Lip Shape campaign strikes a chord with the beauty-conscious Gen Z audience. McRae, a TikTok sensation whose emotional dance videos and authentic persona catapulted her to fame, embodies the values of individuality and self-expression central to Rhode. Her influence bridges beauty and self-care, offering a product that feels practical yet aspirational—perfectly aligned with the desires of her audience. A true celebration of authenticity that resonates deeply.
Loewe x Grace Williams x @Gamechangerdad
Loewe’s latest creator collaboration with Grace Williams and her dad brings a personal and unique touch to the world of high fashion. This collaboration represents a beautiful fusion of tradition and modernity, with Loewe’s signature artistry and Grace’s fresh perspective coming together to create something truly unique! The partnership brilliantly weaves family, fashion, and fun, proving luxury can feel both personal and approachable.
Gymshark x Leana
Leana Deeb’s Gymshark collab is a win for modest fashion, especially within the Muslim community. Designed with inclusivity in mind, the collection offers pieces that prioritise coverage without sacrificing comfort or performance. This collection was 2 years in the making, inspired by Leana’s transition to modesty. By honoring these values, the collection bridges the gap between modest fashion and fitness, showing that athletic wear can be both empowering and respectful of diverse cultural needs.
Simon Porte Jacquemus x Apple
Simon Porte Jacquemus’ collaboration with Apple is a masterclass in storytelling. Shooting his FW25 collection entirely on the iPhone 16 Pro Max, Jacquemus brings his journey full circle, celebrating the tool that helped him launch his career. This partnership is less about showcasing products and more about championing the intersection of creativity and technology. It’s a powerful narrative of how innovation fuels artistic vision and elevates personal storytelling in the fashion world.
Burberry Portraits
Burberry teaming up with Marge, aka GrimeGran, is the perfect example of how traditional luxury can meet internet culture in a way that feels fresh and exciting. With her sharp humor and unmistakable voice, Marge has built a loyal following, making her an unexpected but brilliant partner. Through this collaboration, Burberry is reaching a younger, more diverse crowd and rethinking what luxury can look like today.
This all comes together as part of the ‘Burberry Portraits’ campaign, which brings together a mix of talent that’s as iconic as it is surprising. From household names like Joanna Lumley and Richard E. Grant to skater Savannah Keenan and low-key but impactful speaker Sosa, the lineup feels fresh and inclusive. What makes this campaign really shine is its no-fuss, authentic vibe—just real, engaging conversations that connect. It’s social-first, easy to share, and doesn’t cost the earth to produce, making it a blueprint Burberry can run with again and again.
Nice one!
Rick Owens x Rimowa
The Rick Owens x Rimowa collaboration redefines travel gear, merging Owens’ avant-garde aesthetic with Rimowa’s functional luxury. Made in Germany, this collaboration is a commitment to material innovation. The Original Cabin features RIMOWA’s first-ever fully leather interior and a meticulous, unique bronze anodized finish. Definitely not your average luggage—this is for those who want to make an entrance, even at baggage claim.
