Culture Talk Alert by MYTHOSMKRS—your go-to spotlight on groundbreaking partnerships at the intersection of creators, talent, and brands redefining the cultural landscape. From unexpected collabs to bold storytelling moments, each alert delivers a fresh lens on the partnerships fueling today’s culture.
This segment is dedicated to those shaping the future – join us, as we decode the artistry and strategy behind collabs that resonate, inspire, and drive culture forward.
Rhode x Matilda Djerf
Rhode and Matilda Djerf have joined forces to launch the Peppermint Peptide Lip Treatment, a festive, two-year passion project inspired by Cindy Lou Who from The Grinch. This holiday campaign blends Rhode’s skincare expertise with Matilda’s entrepreneurial spirit, known from her celebrated haircare brand, to create a festive yet timeless drop.
This collaboration captures the essence of holiday charm while staying true to Rhode’s ethos of authenticity. Matilda’s involvement adds a layer of class and relatability that resonates with both beauty and lifestyle audiences, making it a standout moment in festive marketing.
Crumbl x Dove
In a deliciously unexpected collaboration, Crumbl Cookies and Dove have launched a body-care collection inspired by dessert indulgence. The collection includes body exfoliators, body washes, and hand soaps, offering a sensory experience that bridges skincare with sweet treats.
This partnership cleverly taps into sensory marketing, engaging consumers through touch, scent, and sight. By connecting dessert indulgence with self-care routines, Crumbl and Dove have created a unique offering that feels both innovative and irresistible.
Louis Vuitton x Takashi Murakami
Louis Vuitton and Japanese artist Takashi Murakami have announced their first collaboration since 2002, set to launch in early 2025. The collection combines Murakami’s bold, vibrant artistry with Louis Vuitton’s timeless luxury, creating a fusion of cultural and artistic excellence.
This collaboration highlights the power of revisiting iconic partnerships to reinvent luxury for a new generation. The mix of Murakami’s avant-garde designs with Louis Vuitton’s heritage brand identity promises a collection that feels as relevant as it is nostalgic.
Topicals x Krept
Topicals partners with UK rapper Krept and his daughter Nala for a campaign introducing a new eye patch colorway. The collaboration highlights music, family, and wellness, positioning Topicals to expand its audience to include male and family demographics.
This partnership is a refreshing take on inclusivity, blending music and family narratives with skincare. It’s a standout example of how brands can connect with broader demographics while maintaining authenticity and relevance.
Saweetie x Forever21
After being trolled online for making “retail music” likened to a Forever21 playlist, Saweetie turned the narrative on its head. She partnered with Forever21 for the “Forever Naughty, Forever Nice” campaign, which includes a holiday collection, in-store displays, and her songs on the brand’s playlists. The campaign video humorously features Saweetie reading trolling tweets before taking center stage.
Saweetie’s approach is a case study in flipping criticism into opportunity. By leaning into the narrative, she transforms what could have been a negative into a culturally relevant win. This collaboration reinforces her ability to own the conversation and build her brand with humour, resilience, and creativity.
