Culture Talk Alert by MYTHOSMKRS—your go-to spotlight on groundbreaking partnerships at the intersection of creators, talent, and brands redefining the cultural landscape. From unexpected collabs to bold storytelling moments, each alert delivers a fresh lens on the partnerships fueling today’s culture. This segment is dedicated to those shaping the future – join us, as we decode the artistry and strategy behind collabs that resonate, inspire, and drive culture forward.
Boots x Adjoa Andoh
Bridgerton’s Lady Danbury steps into Christmas as Mrs. Claus in Boots’ latest campaign, bringing a fresh, empowered lens to the holiday season. Adjoa Andoh’s portrayal as a strong, inclusive Mrs. Claus reflects Boots’ commitment to diversity and inclusivity, celebrating people of all ages, backgrounds, and identities. By spotlighting Mrs. Claus, the campaign reimagines the holiday narrative, honouring the often-unsung contributions of mothers during the festive rush. This bold approach has sparked conversations, reinforcing Boots’ mission to uplift and inspire during the holidays.
Greggs x Nigella Lawson
Greggs taps into holiday nostalgia with British culinary icon Nigella Lawson, marking her return to its Christmas campaign after 2022’s popular ‘Christmas Bake.’ This year, Nigella explores Greggs’ new festive menu, combining her warm, inviting persona with the brand’s beloved reputation. Together, they create a celebration of holiday flavours, bringing the comfort and cosiness of a true British Christmas to life for fans across the UK.
Steve Madden x Yuliya Calister
Steve Madden teams up with rising fashion influencer Yuliya Calister to create a chic holiday collection that celebrates the festive season in style. This collaboration showcases stunning footwear, blending Yuliya’s social media influence with Steve Madden’s eye for standout design. Together, they deliver a collection that’s set to be a holiday favourite for fashion enthusiasts, making every step a stylish statement.
Skims x Kate Hudson
Skims embraces the holiday spirit with a refreshing twist, featuring Kate Hudson in a campaign that balances glamour with warmth. This collab sees the iconic actress, her legendary mother, Goldie Hawn, and the rest of the family sharing a holiday meal in cosy, matching Skims attire. The campaign channels a nostalgic sense of family tradition and love, creating a seamless blend of Hollywood heritage and modern loungewear. With Christmas cheer and Skims’ festive pajamas, the collab captures the heart of the season—comfort, family, and timeless style.
JD sports x Chunkz x Maya Jama
JD celebrates the festive season by showcasing its talent alongside their families, spreading warmth and joy in a campaign that captures the true spirit of Christmas. Familiar faces like Chunkz, Maya Jama, and Central Cee bring authenticity and charm, highlighting the familial bonds that make the holidays so special.
Stripping back the usual holiday trimmings of extravagant decorations and gifts, the campaign focuses instead on the beauty of connection—celebrating the unique and diverse family dynamics of both celebrities and everyday people.
As a unifying force in UK retail, JD reinforces its commitment to inclusivity and community, embracing the values that resonate with audiences during this time of togetherness. This heartwarming campaign reminds us all of the simple yet profound meaning of Christmas: family, love, and unity.
